Friday, October 9, 2009

>AMUL - The taste of India


Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION

A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

The brand name Amul means “AMULYA” (suggested by a quality control expert in Anand). This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”

Amul has spurred the white revolution of India, which has made India the largest producer of milk and milk products in the world and the White Revolution has finally created a billion-dollor brand.

Today Amul dairy is No. 1 dairy in Asia and No. 2 in the world, which is matter of proud for Gujarat and whole India.

Amul has more than 150 chilling centers in various villages.

Dr. Verghese Kurien, former chairman of the GCMMF – the man behind the success of Amul.


  • Robust supply chain
  • Low cost strategy
  • Diverse Product Mix
  • Strong Distribution Network
  • Technology and e-initiatives
To see full report: AMUL