>ADVERTISEMENT REVENUES (EDELWEISS)

Ad revenues: Worst Over!!! We predicted it 3 months back….

H2CY09 – Ad forecasts - what to bet on?

• We had forecast recovery in ad revenues 3 months back in our report ‘Media & Entertainment - four themes to play‘
• As per the latest Pitch - Madison forecasts, Ad revenues in H2CY09 is going to be much better than H1CY09.
• Ad industry is likely to grow in H2CY09 at a massive 65 per cent sequential growth over H1CY09.
• Print to rebound the most with a 82% sequential growth and back to number one slot.
• TV too to recover strongly by 58% sequential growth.
• Radio and outdoor to underperform the Big two mainline media.
• We would bet on larger streams like TV and Print.
• Top picks – Zee Entertainment, Sun TV, Zee News, Jagran Prakashan

To see full report: ADVERTISEMENT REVENUES