>MONEY MATTERS FINANCIAL SERVICES LIMITED: Annual Report 2010-2011; SWOT Analysis

Strengths

1. Offering one-stop solution for corporate finance services
2. Knowledge of regulatory environment in offering customized financial solutions
3. Needbased fund based offering
4. Proven track record of servicing large sized corporate houses
5. Flat structure enabling quick turnaround of transactions


Weakness
1. Major dependence on Credit Syndication and Debt Capital Market
2. Presence primarily indomestic market


Opportunities
1. Continued economic growth would provide multiple opportunities for the Company's business model, which encompass offerings from advisory services to fund based activities.
2. The lean team with quick decision and operation turnaround time will be in better position to close transactions faster
3. Cross selling of service offerings will help the Company t have larger share of the Clients' servicing requirements


Threats
1. Attrition of key team members
2. Fortunes linked with the movements in the economy


OUTLOOK: The Bond Market in India with the liberalization has been transformed completely. The bond market has immense potential in raising funds to support the infrastructural development undertaken by the government and expansion plans of the companies. In a bid to boost investment in the infrastructure sector, in March 2011 the Reserve Bank of India has raised the limit of FII investment in listed non-convertible debentures and bonds issued by core segment companies by $20 billion. In view of these developments, Bond Markets in India is all set to unveil immense growth opportunities benefiting the financial services sector. Money Matters as an active intermediary is well positioned to benefit from the unfolding opportunity.


The Company will also undertake cross selling of its offering to increase its revenues from advisory as well asset financing business. This enviable product offering will also provide an unique opportunity to the Company.


RISH TRADER