>PRINT MEDIA SECTOR: IRS 2Q2010 Analysis

■ Four of the top 10 dailies witness declines: According to the IRS 2Q2010 survey, the top 10 order in print media remains largely unchanged. However, Dainik Jagran, Dainik Bhaskar, Amar Ujala and Mathrubhumi have registered a 0–2% ror decline in their readership. Dainik Jagran
and Dainik Bhaskar, although securing the top positions amongst Hindi dailies, witnessed ror declines of 2.4% and 0.2%, respectively.

■ TOI remains the undisputed leader, DNA is the surprise package: Out of the 20 English dailies, 14 dailies showed growth in AIR figures, with Times of India (TOI) retaining its leadership position reporting an AIR of 7.1mn in 2Q2010. Hindustan Times (HT) reported an AIR of 3.5mn, posting a marginal dip from the 1Q2010 survey, but retained its second position, followed by The Hindu with an AIR of 2.2mn. DNA put up an impressive show, registering 16.6% growth in its AIR.

■ Hindi dailies show mixed trend, Dainik Jagran remains the leader: Among Hindi publications, Dainik Jagran retained its No. 1 position with AIR of 15.9mn, while competitors Dainik Bhaskar and Hindustan reported AIR of 13.3mn and 10.1mn, respectively. Incidentally, Hindustan is the only newspaper to have witnessed growth amongst the top three Hindi dailies, with readership growth of 2.3% ror.

To read the full report: PRINT MEDIA