Friday, April 16, 2010

>GREENPLY INDUSTRIES LIMITED

Greenply Industries Limited or “Greenply” is the largest Interior infrastructure company in India, engaged in the business of Manufacturing and Marketing Plywood and allied products,
Laminates, Decorative Veneers and Particle boards. It operates through 28 branches across India and has a strong Dealer/Distributor/Sub-dealer/Retailer network of over 9600 and a
presence in over 300 cities. The company manufactures its products through its ultra modern production units in six states located in Nagaland, West Bengal, Uttarakhand, Rajasthan, Himachal Pradesh and Gujarat. 'Greenlam'; its flagship Decorative Laminate brand is exported to more than 50 countries including Thailand, Indonesia, Taiwan, Canada, Bahrain, Hong Kong, Malaysia, Singapore, Kenya, Dubai, Russia, Syria, USA, Australia, Mexico, Saudi Arabia, China and Israel.

Currently it works through two key segments, Plywood & Allied Products, and Laminates & Allied Products. Note that, Greenply accounts for more than 25% of the organized Plywood and 20% of the organized laminate market in India.

Plywood and Allied Products
Greenply's plywood range comes from the finest A+ grade timber and goes through a stringent 5-step process making it termite and borer resistant. Besides the cold and hot press process and the post resin treatment, Greenply's tenderizing is an in-house patented process. The company derives a substantial chunk of its revenues and profits from this division and though the overall % contribution from the division is expected to go down from 50% plus levels, historically; it will still be a steady and firm performer in the years to come. Greenply’s Plywood quality can be judged from the fact that, it was the first company to introduce a lifetime guarantee on its premier brand, Green Club Premium Plywood.

The company is expected to work at 100% capacity utilization for the next few years while the realizations are seen improving steadily, leading to increase in Revenue. The other smaller segment Particle Boards is also expected to witness rising realizations and sales in the
future.

To read the full report: GREENPLY INDUSTRIES

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