>GODREJ PROPERTIES LIMITED (GEPL)

COMPANY OVERVIEW: GPL is one of the leading real estate development companies in India (Source: Construction World – “India'sTop 10 Builders”) and are based in Mumbai, Maharashtra. GPL currently have real estate development projects in 10 cities in India, which are at various stages of development. Currently, GPL business focuses on residential, commercial and township developments. GPL is a fully integrated real estate development company involved in all activities associated with the development of residential and commercial real estate. GPL undertakes projects through inhouse team of professionals and by partnering with companies
with domestic and international operations

Rationale
■ Established brand name
GPL a part of the Godrej group of companies,a leading conglomerates in India. We believe the “Godrej” brand is instantly recognisable amongst the populace in India due to its long presence in the Indian market, the diversified businesses in which the Godrej group operates and the trust it has developed over 112 years of operations. The Godrej group was awarded the “Corporate Citizen of the Year” award by the Economic Times in 2003 and the Godrej brand was selected as the fourth best brand in India in The Week magazine's 'Mood of the Nation @ 60' survey published on August 19, 2007.

■ Land Reserves in strategic locations
As of October 15, 2009, GPL has Land Reserves comprising 391.04 acres aggregating approximately 82.74 million sq. ft. of Developable Area and 50.21 million sq. ft. of Saleable Area,
located in or near prominent and growing cities across India, such as Mumbai, Pune, Bengaluru and Ahmedabad. These include land parcels which company own directly, and land parcels over
which company have development rights through agreements or memoranda of understanding.

■ Business development model
Along with selective acquisition of land parcels in strategic locations, GPL entered into development agreements with land owners to acquire development rights to their land in exchange for a pre-determined portion of revenues, profits or developable area generated from the projects. GPL believe that the Godrej brand name and the reputation associated with it contribute in attracting potential joint development partners as well as existing partners. This business model enables to undertake more projects without having to invest large amounts of money towards purchasing land. Company thereby able to limit our risk through project diversification while maintaining significant management control over projects.

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