>AMUL - The taste of India

INTRODUCTION AND HISTORY

■ Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION
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■ A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

■ The brand name Amul means “AMULYA” (suggested by a quality control expert in Anand). This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”
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■ Amul has spurred the white revolution of India, which has made India the largest producer of milk and milk products in the world and the White Revolution has finally created a billion-dollor brand.

■ Today Amul dairy is No. 1 dairy in Asia and No. 2 in the world, which is matter of proud for Gujarat and whole India.

■ Amul has more than 150 chilling centers in various villages.

■ Dr. Verghese Kurien, former chairman of the GCMMF – the man behind the success of Amul.

REASONS FOR SUCCESS

• Robust supply chain
• Low cost strategy
• Diverse Product Mix
• Strong Distribution Network
• Technology and e-initiatives

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