>Bata (BONANZA)

Company Background: Kolkata based Bata India was started in 1931. It is the largest company for the Bata Shoe Organization in terms of sales pairs and the second largest in terms of revenues. With 1250 stores across the country, it also has the widest retail network within the Bata Shoe Organization. Czechoslovakia (now Czeck Republic) based Bata was started in 1894. It has a worldwide reach, with operations across 5 continents.

Highlights

• Indian Branded footwear market is estimated to be around Rs.10000 Crore. Bata commands nearly 10% of the market.
• The growth drivers are growing Indian population and higher per capita income.
• Bata has wide range of footwear solutions‐Shoes, Slippers, Socks, Shoe Polish etc.
• Its product range starts from Rs.5 and goes as high as Rs.4000. Thus it addresses a wide segment of the population.
• Company has pan India wide distribution network of 1250 stores. Its customers are from diverse categories. Bata products are for newly born infant to school going kids, College student to office going professionals, Businessmen to Farmers, Young Girls to Old Ladies.
• Company is increasing the number of outlets at regular period.
• Some of the popular footwear brands from Bata stable include‐ Hush Puppies, School Mate, Bubble Gummers, Sandak, Marie Clarie, Haute Couture, Evalite, Ambassador, North Star, Power, Weinbrenner etc.
• Company has good backward integration, besides own manufacturing plants, it has own leather
processing tannery. Further, Czeck based parents provide good product designing support.
• It has started selling goods from other makers also, like school bags, children apparels, sports goods etc.
• Company has improved its financial position over the years. Interest costs have been falling.

To see full report: BATA